Roots of Wonder
Italy - Uncover the Secret



Tailor made journeys to the hidden heart of Italy, crafted for agencies and tour operators who want to deliver authentic, sustainable and memorable experiences.

We’re more than a tour operator.

Roots of Wonder is a partner that lives Italy every day. A team blending skills and regions β€” Abruzzo, Emilia, Piedmont β€” to reveal to travellers the most authentic Italy, the one you won’t find in catalogues.

We directly manage accommodation, restaurants and vehicles, and we collaborate with producers, fishing fleets, artisans and cultural institutions. This lets us design bespoke, authentic and sustainable experiences, with full control on quality, logistics and costs.

  • βœ… Owned properties & restaurants
  • βœ… In-house vehicles (9-seat minivan, e-bikes)
  • βœ… Direct partnerships with producers & local guides
  • βœ… Authentic cultural & culinary experiences
  • βœ… Alice Tour Guide app (multilingual, geolocated)
  • βœ… No intermediaries, transparent margins
  • βœ… On-the-ground assistance at every stage

Journeys that tell Italy. And make you live it.

Minivan & Small Groups

Flexible transfers for tailored routes and optimised timing.

E-bikes & Slow Tourism

Sustainable, immersive routes for different age groups.

Wineries & Olive Mills

Tastings and supply-chain visits β€” wine, olive oil, cheeses and preserves.

Fishing Fleets & Trabocchi

Fishing-tourism and seaside lunches across Abruzzo and Molise.

Museums & Theatres

Cultural experiences with backstage access and guided tours.

Alice Tour Guide

Multilingual, geolocated and white-label audio guides.

Alice Tour Guide β€” the voice of places

Alice Tour Guide enriches every journey with digital content: geolocated audio guides, texts, images and videos in multiple languages, also offline. Content can be customised and white-labelled for your agency.

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🧭 Design your bespoke itinerary

Tell us what kind of trip you want to offer: within 48 hours you’ll receive a tailored proposal with itinerary, pricing and shareable materials.

Trip theme
Duration
Accommodation
Content mix (0–100%)
Agency details

🌾 Catalog trips

A selection updated regularly: cycle tourism, autumn tastings, nativity routes, summer coastal boating. For the full list, visit our dedicated page.

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Villages & Vineyards

Tastings and walks across rolling hills and wineries.

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Greenway by E-bike

Slow routes among sea, nature and gastronomy.

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Trabocchi & Fishing-tourism

Sea experiences with lunch on board.

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Theatres & Museums

Exclusive backstage and guided visits.

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Regional Cuisine

Hands-on classes with chefs and local nonnas.

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Trails & Nature

Footpaths, hermitages and pristine landscapes.

Rates & conditions for agencies and groups